Whilst getting started on my new business, HonestContent.net, a look at the approach I am taking towards my sales & content marketing, with a look at both the short-term and the medium- to long-term.
LISTEN TO THE EPISODE:
SHOW NOTES & LINKS:
1:14: The #1 priority for my business, HonestContent, right now
2:04: The ways I have been connecting 1-to-1 with customers
4:08: Sending video pitches to clients on email, and tracking as they are watched; Loom - www.loom.com
5:01: My attitude to receiving a ‘no’/’not right now’ response, or being ignored completely
5:27: Honest Content blog, podcast, free guide
HonestContent blog: https://www.honestcontent.net/blog
Free guide for small business owners - https://www.honestcontent.net/free-guide
5:35: Who I am targeting - the niche I have identified for HonestContent
6:11: My short- and medium-long term sales & marketing strategies
6:50: Attracting & capturing potential customers / visitors to your website
7:45 Different types of content; how e-books can be so effective as lead magnets; when to think about producing a downloadable e-book for your business
8:36: What’s the secret sauce re: building your customer community?
9:52: The advantage of committing to a content strategy up-front
10:28: What your sales & content marketing strategy should look like, in summary
11:30: Being proactive: where your early sales will come from
11:56: Networking events; BNI and 4Networking
12:28: Leading your customers down ‘The Garden Path’ -> free guide: https://www.honestcontent.net/free-guide
13:46: My 3-month business strategy for HonestContent in one sentence.