Chapter Four: Permission Marketing, Email Lists & Community

Old-school marketing looked like this: mass-sending of flyers through letterboxes, or buying a television advert. 

This is interruption marketing, and it actually is still used today and does generate results, but it’s ineffective in relation to the percentage of uptake.

Representing new-school marketing, on the other hand, is a form of marketing known as permission marketing.

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Chapter Three: Written Content & How to Use It Effectively

So now we’ve talked about the video and audio, let’s talk about written words. As exciting and engaging that audio and video are (I use both, and intend on continuing to do so), the written word is the foundation stone, I feel.

As long as language exists, this will continue to be the case. To visit a website, to search on google, what do you use? Words.

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Chapter One: What is content marketing, anyway?

Content marketing. 

Content is king. 

Buzzphrases are for capturing something’s essence, for getting some form of message ‘out there’ in a format that’s digestible.

What it doesn’t do is give the full picture, tell the whole story. One has to go beneath the surface to get to the nitty-gritty.

That’s my intention with this chapter.

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