An invitation to a recent networking breakfast made me realise that networking doesn’t have to feel yuck. As an introvert and HSP, I tend to be impacted by the social environments and groups that I find myself in. Here’s how I found the 4Networking event in Epsom refreshingly different.Read More
With marketing, you’ll see various strategies and methodologies being adopted. They all have their place. But I feel that there is just one overarching rule that you need to stick by.Read More
You ran your analytics for your website over the last 6 months. You’ve been posting blog content consistently, even dabbling in some guest-posting here and there. Heck, you even have a rigid content plan, knowing what to post and when.
You can see spikes and troughs in your website traffic, seemingly random.
But… all of these page views, all of these clicks… and yet the conversion rates are so low. Why isn’t anyone booking a demo, or a sales-call, or clicking that great big BUY button? Like, what’s the deal with that?Read More
Whilst content marketing started as early as the 1890s, it was only 100 years ago in the 1990s that the Internet came along and *really* changed the game in this world.
As customers are become more bombarded, subjected to more choices and are generally more suspicious & cautious buyers, an INTEGRAL part of content marketing 3.0 is *community*.Read More