With marketing, you’ll see various strategies and methodologies being adopted. They all have their place. But I feel that there is just one overarching rule that you need to stick by.Read More
You ran your analytics for your website over the last 6 months. You’ve been posting blog content consistently, even dabbling in some guest-posting here and there. Heck, you even have a rigid content plan, knowing what to post and when.
You can see spikes and troughs in your website traffic, seemingly random.
But… all of these page views, all of these clicks… and yet the conversion rates are so low. Why isn’t anyone booking a demo, or a sales-call, or clicking that great big BUY button? Like, what’s the deal with that?Read More
Look around the web, and what do you see? Whether you're on a computer or on a Mac or surfing on your mobile, there is information everywhere these days.
Information in the form of social media and websites and blogs. There may once have been a time when content was a commodity. Not any more. That date has long since passed. There's lots of content freely available everywhere, on pretty much every platform you can think of. (We’re being fed information and advertising everywhere, whether on the web or in real life).
It's for this reason that, these days, more so than every before, your content has to be really special.Read More
Whilst content marketing started as early as the 1890s, it was only 100 years ago in the 1990s that the Internet came along and *really* changed the game in this world.
As customers are become more bombarded, subjected to more choices and are generally more suspicious & cautious buyers, an INTEGRAL part of content marketing 3.0 is *community*.Read More
Back in 1996 Bill Gates declared that “Content is king”.
This was over 20 years ago and, remarkably, the internet had it’s 30-year birthday last week. Back then was a time when awareness around new-age ‘permission marketing’ was emerging. It was when blogs were a little-known thing, and you had to search for them in the deepest corners of the internet to find them.
Today, the story is very different. Blogs are everywhere, with some even proclaiming that it is too late to jump on the blogging bandwagon.Read More
Content marketing is becoming increasingly important in the world we live.
Everyone is online. Well, not quite everyone, but we are sure headed that way. There are more than 3 billion people in the world online, that's 42% of the global population; an estimated 84.2% of the US population is online. By 2020, is it estimated that more than half of those with an internet connection will be going online using their mobiles.
If you are a business, you are either a B2B or a B2C business. Simply put, a B2B company sells their products/services to businesses, whilst a B2C company sells their products/services to consumers.
Sometimes, you can be both.Read More
Today, online content is the most effective conversion strategy, whatever the nature of your business.
Your customers are online. Every business needs a website. Every website needs content – and a content strategy.
If not, you are missing out. It's as simple as that.Read More
Content comes in all shapes and sizes. Articles, videos, social media snippets, newsletters… the list goes on.
Whether you are a B2B or a B2C company], though, there are two types of content are essential.Read More