The last time I posted on this blog was a full two months ago. Eek. But the reason for this is that I’ve been working away on an e-book. It’s called ‘An Introduction to Content Marketing’ and it’s for business owners - particularly if you’re anything from 1-5 employees in size. Read More
Starting out can be scary. Going from 0 to just 10 or 20 subscribers can be an uphill struggle. Here’s how I did it with my most recent personal blog, IntrovertJedi.com. Read More
With marketing, you’ll see various strategies and methodologies being adopted. They all have their place. But I feel that there is just one overarching rule that you need to stick by. Read More
You ran your analytics for your website over the last 6 months. You’ve been posting blog content consistently, even dabbling in some guest-posting here and there. Heck, you even have a rigid content plan, knowing what to post and when.
You can see spikes and troughs in your website traffic, seemingly random.
But… all of these page views, all of these clicks… and yet the conversion rates are so low. Why isn’t anyone booking a demo, or a sales-call, or clicking that great big BUY button? Like, what’s the deal with that? Read More
Whilst content marketing started as early as the 1890s, it was only 100 years ago in the 1990s that the Internet came along and *really* changed the game in this world.
As customers are become more bombarded, subjected to more choices and are generally more suspicious & cautious buyers, an INTEGRAL part of content marketing 3.0 is *community*. Read More