A Brief Intro to 'Content Marketing'

Buzzphrases are for capturing something’s essence, for getting some form of message ‘out there’ in a format that’s digestible. What it doesn’t do is give the full picture, tell the whole story. One has to go beneath the surface to get to the nitty gritty.

That’s my intention with this post. To go beneath the surface and give you a useful introduction into what this whole content marketing thing is all about.

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