The last time I posted on this blog was a full two months ago. Eek. But the reason for this is that I’ve been working away on an e-book. It’s called ‘An Introduction to Content Marketing’ and it’s for business owners - particularly if you’re anything from 1-5 employees in size. Read More
Starting out can be scary. Going from 0 to just 10 or 20 subscribers can be an uphill struggle. Here’s how I did it with my most recent personal blog, IntrovertJedi.com. Read More
Once upon a time, businesses often got away with writing content for themselves. In 2019, you probably shouldn’t be doing this. Here’s a look at why it’s better to hire a writer to do your content. Read More
Buzzphrases are for capturing something’s essence, for getting some form of message ‘out there’ in a format that’s digestible. What it doesn’t do is give the full picture, tell the whole story. One has to go beneath the surface to get to the nitty gritty.
That’s my intention with this post. To go beneath the surface and give you a useful introduction into what this whole content marketing thing is all about. Read More
Today, online content is the most effective conversion strategy, whatever the nature of your business.
Your customers are online. Every business needs a website. Every website needs content – and a content strategy.
If not, you are missing out. It's as simple as that. Read More