Today, online content is the most effective conversion strategy, whatever the nature of your business.
Your customers are online. Every business needs a website. Every website needs content – and a content strategy.
If not, you are missing out. It's as simple as that.
Here are 11 reasons why:
Companies that blog have 55% more website visitors
70% of consumers learn about a company through articles rather than ads (inbound rather than outbound marketing). In other words, blogging blows outbound marketing out of the water.
Small businesses with blogs generate 126% more leads than those that don’t have a blog
Blogging builds your email audience and community = more relationships = more sales
Companies that blog have 97% more inbound links (great for SEO)
78% of consumers prefer getting to know a company via articles rather than ads; 70% believe that organisations providing custom content are interested in building good relationships with them
According to 74% of businesses surveyed, content marketing has increased their marketing leads – both in quantity and quality.
The more content you have on your site, the more reasons you give visitors to stick around.
Content marketing costs about 62% less than traditional marketing tactics, and generates about 3 times as many leads.
Content enables you to build community, and in turn build community-led content, which creates a snowball effect and leads to MASSIVE trust, good vibes, and sales.
Your customers want great content! 20% of the time that internet users spend online is spent just reading content.